Feb 17

Steve Wyer | Virtual Business Guideline Updates for Google My Business

Google My Business recently mades a small change that may have a big impact on businesses that use home or virtual offices, reports Steve Wyer.

Google My Business offers business owners a complete set of rules and suggestions on how to best represent their business, according to Steve Wyer. Recently, the search engine made a relatively unnoticed tweak to the address portion of the guidelines. Steve Wyer says the change affects service-area businesses and clearly states they are no longer allowed to use a virtual office address on their listing unless said office is attended during stated business hours.

Steve Wyer notes that Google specifically mentions hybrid service-area businesses, such as pizzerias, which are free to show their physical address and also designate a service area within Google My Business.

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Aug 16

Steve Wyer Says Google My Business Update Beneficial to Business

Google My Business, Google’s front-page listing for business, recently updated its verification process, says Third Coast Interactive CEO Steve Wyer. Now, some companies have the option of instantly claiming their profile via email. According to Steve Wyer, this new feature offers business owners an opportunity to take control of their visibility without waiting for a postcard in the mail. Wyer recently sat down to answer questions about Google My Business.

Q: What is Google My Business?

Steve Wyer: Google My Business is Google’s business listing service. If you’ve ever searched for a company and noticed a prominent listing to the side of the search results, that is the company’s Google My Business information.

Q: How much does Google charge for this service?

Steve Wyer: It’s free, however, listing owners have the option of purchasing Google Ads services, including AdWords and AdSense.

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Dec 15

Steve Wyer | Online Reviews May Offer Competitive Advantage

As recently as a decade ago, most people relied on word-of-mouth, or simply the fact that a company existed, as an indicator of their reliability, says Steve Wyer. However, as the Internet is increasingly integrated into our culture, online opinions, or reviews, are becoming a highly significant factor in how consumers choose to do business.

According to Steve Wyer, posting an online review is a way for a consumer to state his or her opinion regarding a company, product, or service. But, a caveat for businesses is that these online evaluations may be positive or negative. Positive reviews may offer a competitive advantage while negative reviews may be seen as an opportunity to improve customer experiences.

Online reviews, reports Steve Wyer, may have an effect on a business’ search engine ranking. When businesses advertise online, they must do so based on keywords – the terms used to find them in a search. If a business has a higher number of reviews, they will likely rank more prominently on search pages. This is advantageous, as research shows that most consumers only look at the first page, and specifically the first two to three results.

Positive reviews on websites such as Yelp may even play a role in how results are filtered. A consumer searching for a restaurant, for instance, may filter the results as “highest-rated” or “most reviewed.” Steve Wyer notes that businesses with a higher number of reviews often have a prime position in the results when compared to other well-rated businesses with fewer comments.

There are dozens of review websites, says Steve Wyer, and businesses benefit the most when they utilize more than one. Still, some lag behind on employing review sites as part of their marketing toolkit. These companies, notes Steve Wyer, are surely missing out on new business as more and more consumers each day turn to online reviews to make their buying decisions.

Oct 11

Steve Wyer

Steve Wyer’s career as a businessman and entrepreneur has spanned more than thirty years. His professional memberships have included the National Association of Securities Dealers, The Mortgage Bankers Association, The Direct Marketing Association, American Teleservices Association, The Debt Buyers Association and the eMarketing Association. Steve Wyer has founded companies that provided services to the nation’s largest financial institutions, managed almost a billion dollars of consumer debt and been recognized as a leader within several industries. Steve Wyer has fought the Securities Exchange Commission for almost a decade over charges leveled against him. These unfounded allegations found their way to the Internet and profoundly impacted his professional and personal life. Since then Steve Wyer has discovered that he is not alone . . . that there are millions of people that have been violated online.

“Today, the level of negative information, slander, half truths and spin is out of control,” says Steve Wyer. “Negative information found on the Internet impacts every area of life, and yet there is little that most people can do to correct it. It is unbelievable what this type of information is doing to the fabric of our society. A great man once said that a good reputation is hard earned over a lifetime but it can be gone in the blink of an eye.” Steve Wyer notes that a disgruntled employee, a customer having a bad day, a frivolous lawsuit, envy, anger, even lust – it all has an unfiltered outlet through the Internet and the damage is hard to manage.

As the Managing Director of Reputation Advocate, Steve Wyer now helps professionals and businesses worldwide reclaim their reputations and credibility. Steve Wyer is the author of Violated Online, a gripping book that delves into the stories behind online slander. Violated Online (www.violatedonline.com) offers more than 50 specific tips on how the reader can better prepare for an unexpected online attack. The book has opened up speaking opportunities throughout North America and now Wyer juggles the demands of overseeing a thriving business, setting aside time for his next book and the demands of travel.

Sep 11

Violated Online by Steven Wyer: Tips to Protect Yourself Online

Violated Online Author Steve Wyer delivers a warning and hope for those slandered online

Aug 11

Steve Wyer LinkedIn